Brisket King

Brisket King has introduced the taste Texas-style beef brisket to the local culinary landscape since 1998. I was commissioned to re-brand the family business.

Using an emblematic mark that suggests craftsmanship, the Brisket King logo is clean and visually distinguished through the pared-down but strong lines that clear away the noise. The resulting identity retains a sense of heritage while giving the brand a refreshed look.